The road less traveled is often less traveled for a reason. So it is with instructions. They’re beneficial, right? To whom?
I use Head and Shoulders shampoo. Why? Probably because of a television commercial that Head and Shoulders used a few decades ago. That’s how long the power of suggestion can last.
The commercial displayed various men and women scratching their head and looking unhappy about it. An itch was scratched. The suggestion? You have dandruff. That little itch could be telling you something. The solution? Head and Shoulders.
Later in the commercial, those same various men and women no longer scratched their collective heads, and they looked happier. So, one could easily deduce that if you’re not happy, and you scratch your head from time to time, then the scratch is related to dandruff, which, as everyone knows is related to unhappiness.
Hence, Head and Shoulders will make you happy. The trigger is the scalp itch.
The problem is that I’ve been using Head and Shoulders for a few decades and don’t have a dandruff problem, if I ever did, which is unlikely. However, I still have a little itch. It’s not much. It’s not everyday. It’s still here, despite spending hundreds and hundreds of dollars for decades to purchase the latest and greatest of all scalp itch relievers, Head and Shoulders.
Everytime I scratch the itch on my scalp, I think of Head and Shoulders. See? Advertising works. But not always.
Head and Shoulders’ instructions for use are about the same as most shampoo manufacturers. Poor a pint into your hand, rub it on your head in a rich later, rinse, repeat. That’s all well and good except I don’t bother to repeat. I lather, then rinse, then dry off. No repeat.
Why? Because, whether I repeat the lather and rinse cycle or not has absolutely no effect on the occasional scalp itch. None whatsoever. Ever. I figure I just cut my Head and Shoulders bill in half by not repeating step #1 into step #2. Then I cut that amount in half again by not pouring so much shampoo into my hand and onto my head.
Even without conducting some kind of scientific case, the results of which might expose Head and Shoulders as a money-grabbing, fear-inspiring maker of unnecessary volumes of head cleaning solutions ripe for a segment on 60 Minutes, I can figure out that everybody gets a little scalp itch from time to time.
Yes, that little itch is telling me something. It tells me how other people get rich taking advantage of natural bodily functions